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      <image:title>Home - Illustration</image:title>
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  <url>
    <loc>https://jennyspencerdesigns.com/work-1/a-berlin-guide-e2e9f</loc>
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    <lastmod>2026-11-08</lastmod>
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      <image:title>Home - Direct Mail</image:title>
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      <image:title>Home - Direct Mail</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1778175161580-1YT9CJSF81HD6H5RXM2R/image-asset.png</image:loc>
      <image:title>Home - Direct Mail - State Specific Savings Message- 6x9 DM (Copy)</image:title>
      <image:caption>State Specific Savings Message- 6x9 DM</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1776295976082-UGVQQ8KX0LJ44D2BP1RN/image-asset.png</image:loc>
      <image:title>Home - Direct Mail</image:title>
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      <image:title>Home - Direct Mail</image:title>
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      <image:title>Home - Direct Mail</image:title>
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    <lastmod>2026-11-08</lastmod>
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      <image:title>Home - Campaigns &amp; Advertising</image:title>
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      <image:title>Home - Campaigns &amp; Advertising</image:title>
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      <image:title>Home - Campaigns &amp; Advertising</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1523297675296-G5UVSX0EZDOBJ5XEV3F4/tripleplayDM.png</image:loc>
      <image:title>Home - Campaigns &amp; Advertising</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1523462091267-7LA5TXHUX94JJ80TTFH9/FP+DM-01.png</image:loc>
      <image:title>Home - Campaigns &amp; Advertising</image:title>
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    <image:image>
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      <image:title>Home - Campaigns &amp; Advertising</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/df99abad-fcc0-40c2-b481-b44a56e441dc/FairPoint%2Bdoor%2Btag%2Bfront-back.png</image:loc>
      <image:title>Home - Campaigns &amp; Advertising</image:title>
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    <image:image>
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    <lastmod>2026-11-08</lastmod>
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      <image:title>Home - Brand Identity &amp; Creative Direction</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1659968834550-O3RY7O7DAKIMMVC9VTVL/image-asset.png</image:loc>
      <image:title>Home - Brand Identity &amp; Creative Direction</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1683814192450-RIJFEDF37ECV1H18TSV1/image-asset.png</image:loc>
      <image:title>Home - Brand Identity &amp; Creative Direction</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1776260194871-R9J7UVQY2C0POCJ35PFK/image-asset.png</image:loc>
      <image:title>Home - Brand Identity &amp; Creative Direction</image:title>
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      <image:title>Home - Brand Identity &amp; Creative Direction</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/e937bbe9-ae81-47c3-9f3a-bb8a9075c44a/FAST%2BLOGO%2BUPDATED.png</image:loc>
      <image:title>Home - Brand Identity &amp; Creative Direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1555970240399-LSU6ZYVVVFG9PRKOMQTZ/PLUSH+LINENS+LOGO.png</image:loc>
      <image:title>Home - Brand Identity &amp; Creative Direction</image:title>
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  </url>
  <url>
    <loc>https://jennyspencerdesigns.com/work-1/new-gallery-scbeg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1777476448666-IYUGMJ9RBXFW2JG2P9HU/image-asset.png</image:loc>
      <image:title>Home - Case Studies - MatchRX Wholesale Marketplace Website Home Page Banner (Copy)</image:title>
      <image:caption>To announce the launch of the MatchRX Wholesale Marketplace, I developed a homepage banner featuring a dynamic, swinging sign concept to capture attention and communicate that the marketplace was officially open.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/5bf93cdb-eced-45bb-b8fb-82428e39a0dc/OPEN+SIGN+LAYERED+RGB.png</image:loc>
      <image:title>Home - Case Studies</image:title>
      <image:caption>Inspired by the visual language of traditional storefront signage, this sign design was developed to deliver a welcoming, memorable announcement while reinforcing the MatchRX brand identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/7a6e5bf2-1f0f-4eb8-9a1b-253514aff4e8/WHOLESALE+MARKETPLACE+LOGO.png</image:loc>
      <image:title>Home - Case Studies</image:title>
      <image:caption>Launch identity for the MatchRX Wholesale Marketplace, designed a bold, energetic visual mark that communicated the platform's opening and established its presence within the MatchRX brand. The design pairs strong typography with clean graphic elements and an angled “OPEN!” sign to create a distinctive storefront-inspired visual that conveys accessibility, excitement, and a new opportunity for pharmacy customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1794073298421-33EAE95IYD9U62HTSR5G/image-asset.png</image:loc>
      <image:title>Home - Case Studies</image:title>
      <image:caption>Building on the Wholesale Marketplace launch identity, I extended the visual branding into email marketing and member newsletter communications to create a cohesive, recognizable campaign across digital touchpoints. Featuring bold messaging, branded color treatments, and a magnified view of the marketplace interface, the design highlighted the platform's functionality and simplified sourcing experience. The campaign reinforced the marketplace's value proposition while driving awareness, engagement, and member adoption through targeted email communications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1776265990008-5SCMPURUP3V15KBMGTW4/JANUARY+MATCHRX+PRINT+AD+2-12+final.png</image:loc>
      <image:title>Home - Case Studies</image:title>
      <image:caption>RX Insider print advertisement to promote the launch of MatchRX’s Wholesale with goal of reinforcing brand recognition while highlighting the marketplace’s value to wholesale members through clear messaging, strong visual hierarchy, and compelling design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1776270058206-TY76FV6X3MCOA4O8ZRQG/Navingation+Hover+Over+%27Buy%27+570x255.png</image:loc>
      <image:title>Home - Case Studies</image:title>
      <image:caption>One example of a series of targeted email banners designed to engage both members and prospective members, promoting the 4% discount on wholesale generics. The creative extended the marketplace launch identity across digital communications, combining brand consistency with clear promotional messaging to drive awareness, engagement, and marketplace participation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/1776189495360-6F5MVEDGQVFEVIH5HRBR/W2P+LOGO+MARK+RGB.png</image:loc>
      <image:title>Home - Case Studies</image:title>
      <image:caption>Developed the W2P (Wholesale-to-Pharmacy) logo to extend the MatchRX brand into its new wholesale marketplace, connecting certified wholesale distributors with independent pharmacy members. Alongside the P2P (Pharmacy-to-Pharmacy) logo, the design incorporates the signature MatchRX swoosh, creating a cohesive brand identity across the website interface, digital communications, and print marketing materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aba9c763e2d0990e9b0a0d8/55f44fcf-682f-4e55-88f4-2e187cde8ddf/SAVED+%241800_300x250.png</image:loc>
      <image:title>Home - Case Studies</image:title>
      <image:caption>One example in a series of paid media ads, supporting strategic audience targeting and media placement. This ad was part of a larger testimonial series designed to showcase real member savings and deliver quantifiable proof of the value and cost benefits of shopping on the MatchRX Marketplace.</image:caption>
    </image:image>
  </url>
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    <loc>https://jennyspencerdesigns.com/portfolio-4</loc>
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    <priority>0.75</priority>
    <lastmod>2026-11-07</lastmod>
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    <loc>https://jennyspencerdesigns.com/portfolio-4/new-portfolio-item-4</loc>
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    <lastmod>2026-11-06</lastmod>
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    <loc>https://jennyspencerdesigns.com/portfolio-4/new-portfolio-item-3</loc>
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    <lastmod>2026-11-06</lastmod>
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    <loc>https://jennyspencerdesigns.com/portfolio-4/new-portfolio-item-1</loc>
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    <lastmod>2026-11-06</lastmod>
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    <lastmod>2026-11-06</lastmod>
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    <loc>https://jennyspencerdesigns.com/portfolio-4/new-portfolio-item</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-11-06</lastmod>
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