I have hands-on-experience in digital design, creating engaging assets for ads and marketing across platforms like Meta and LinkedIn. My work includes website banners, email banners, newsletter graphics and carousel ads, all designed to capture attention and effectively communicate marketing campaign initiatives. I focus on combining strong brand visual assets with strategic, direct messaging for high performing campaigns across multiple channels.
I specialize in developing visually strong and cohesive brand identities through thoughtful, detail-driven design. Grounded in brand research and strategic exploration, my work aligns closely with brand guidelines while refining and elevating a company’s visual presence. By collaborating closely with clients, I create and evolve brand identities with clarity, consistency and precision.
I bring extensive experience in print design and print management, overseeing projects from initial concept through final production with a strong focus on quality, consistency, and efficiency. I have partnered with Cardinal Health, MatchRX, Dell, FairPoint Communications, United Rentals, Orchard Lake Country Club, Papyrus, Birmingham Blue Dolphins Swim Club, Grid4 Communications as well as a wide variety of small business owners. My work ensures brand integrity across all printed materials while managing vendors, timelines and production details to deliver polished, effective results.
I have developed and executed many concepts for direct mail pieces for a variety of consumer and business-to-business clients. Following established brand guidelines for specific clients or challendged to develop new brand elements with design, color, typography and imagery selection.
I am passionate about creating expressive imagery for greeting cards, gift wrap and a variety of paper products. My designs have been published and distributed nationwide and abroad, allowing me to showcase my whimsical illustration style to a broad audience.